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For nearly
three quarters of a century, America has relied on the trusted brands of Alcoa
for beauty, performance and carefree living.
From the original Mastic InsulBric, which created the industry,
to advancements like T-lok® technology and Cedar Discovery®, Alcoa
has provided American homeowners with elegant solutions to their home
maintenance challenges.
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In 1932, Alcoa's Mastic® brand pioneered the
low-maintenance siding market with the introduction of InsulBric®,
an asphalt-based product that was both durable and attractive.
In 1961, our Mastic® brand again revolutionized the
modern home exterior market with the invention of vinyl siding.
In 1969, the introduction of our T-lok® Barkwood®
panel set the bar to new heights in strength and stability of vinyl siding, and
enabled homeowners to rely on vinyl as an enduring solution.
In 2001, Alcoa's Cedar Discovery® used advanced
polymer engineering to create a cedar shake and shingle look that mirrored real
cedar in exceptional detail.
In 2004, Alcoa and Dow partnered to create Structure®™;
the first premium insulated siding permanently bonded with genuine
STYROFOAM® insulation.
In 2005, Alcoa revolutionized the building products industry
with the launch of DreamColor™; a palette of over 700 colors available in
siding, trim and accessories. Along with the base of 700 colors, Alcoa
also offers custom color matching, providing a virtually unlimited amount of
choice for homeowners.
Today, Alcoa continues to lead the industry with innovative design and
engineering.
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